Background
AboveModern is a real estate tech platform that lets agents quickly build custom property websites using sleek templates and built-in marketing tools. It streamlines listing management, enhances branding, and improves client engagement online.
AboveModern automated dynamic DNS provisioning with AWS Lambda, Route53, and SES—cutting setup time by 95%, boosting reliability, and enhancing real estate client branding.
The Challenge
AboveModern faced significant challenges with their legacy cPanel-based DNS infrastructure, which proved inadequate for the fast-paced demands of the real estate technology sector. The system lacked automation, scalability, and integration capabilities, ultimately impacting service delivery and client experience.
Manual DNS setup caused delays and increased risk of human error
- High operational costs due to lack of automation
- Limited scalability for onboarding new clients efficiently
- No support for custom-branded (whitelabel) nameservers
- Poor customer experience due to manual communications
- No real-time tracking of domain lifecycle or propagation
- Lacked API integration with CRM systems for streamlined workflows
Our Solution
Rambunct architected a serverless, event-driven dynamic DNS automation solution leveraging key AWS services:
- AWS Lambda: Automated Route53 hosted zone creation, DNS record setup, and whitelabel nameserver configuration in real-time.
- Amazon Route53: Centralized DNS management with scalable, branded hosted zone provisioning.
- Amazon DynamoDB: Used for storing domain registration records, DNS status updates, and configuration logs.
- Amazon SES: Enabled automated, branded email communication for nameserver transitions and propagation confirmations.
- AWS Step Functions & Amazon EventBridge: Orchestrated domain registration and DNS workflows.
- Amazon SQS & SNS: Managed asynchronous messaging and stakeholder notifications during bulk operations.
- Amazon CloudWatch & AWS X-Ray: Monitored DNS performance, nameserver propagation metrics, and end-to-end distributed traceability.
- Amazon API Gateway & AWS Cognito: Delivered secure API access for CRM integrations, domain control, and webhook callbacks.
The Result
Rambunct’s implementation of an automated DNS and domain management system delivered dramatic improvements in efficiency, reliability, and customer experience for UGallery. The solution replaced manual processes with scalable, secure automation integrated into the broader platform ecosystem.
- 95% reduction in manual DNS setup time via automated hosted zone provisioning
- 100% automation of domain registration processing and nameserver configuration
- 80% reduction in customer support requests due to automated SES notifications
- 70% cost savings in DNS management operations
- 99.9% reliability in DNS propagation and domain setup
- Enhanced client branding via custom whitelabel nameservers and communications
- Robust scalability and visibility with real-time DNS monitoring via CloudWatch, bulk domain registration support, and secure CRM integration through API Gateway and Cognito
