Background
Casel’s Market modernized its customer engagement using AWS Pinpoint and SES to automate personalized delivery and pickup communications, enhance community relationships, and grow repeat business—while honoring nearly a century of local service through secure, scalable marketing workflows.
The Challenge
Casel’s Market’s traditional marketing methods limited their ability to communicate timely service updates and engage a growing base of digitally connected families.
- Manual outreach processes led to inconsistent communication about deliveries and promotions.
- No customer segmentation prevented personalized, targeted engagement across services.
- Outdated tools hindered campaign scalability, analytics, and automation.
- Limited CRM integration blocked loyalty tracking, follow-ups, and feedback collection.
Our Solution
Rambunct deployed a comprehensive marketing automation platform powered by AWS Pinpoint and SES to streamline customer journeys, messaging workflows, and operational coordination.
